Compare the options
AI video ads, a freelancer or an agency: how the options compare
There are five common ways to get a video ad. Here's what each one uses as footage, who writes the script, when you know the price and what you need to provide, so you can pick the one that fits.
Ready brief
Make a 30-second video ad for my product that shows the real website, and tell me the exact price before you start. My website:
It opens in the composer. Add your link and send.
- Shows your real product
- 30 ad languages
- Exact price before you pay
The problem
Every way of getting an ad has a trade-off
Filming and editing yourself costs time. Template tools are quick but generic. A freelancer or an agency brings skill and judgement, along with a quote, a brief and a wait.
The right choice depends on what the ad needs to show, how soon you need it, and how sure you want to be of the price before work starts.
Side by side
Five ways to get a video ad, compared
What each way uses as footage, who writes the script, when you know the price and what you need to provide.
| Compared on | Editing it yourself | Template and stock-footage tools | A freelancer | An agency | Infera Ad Studio |
|---|---|---|---|---|---|
| Footage in the ad | What you film or screen-record yourself | Stock clips and template scenes, plus anything you upload | What they film, animate or license, or what you send them | A shoot, animation or licensed footage, as the project plans | Your real website, recorded in a real browser, plus your photos and AI scenes where they help |
| Who writes the script | You | You, sometimes with a writing assistant | You or the freelancer, depending on the order | The agency's creative team, from your brief | The agent, from your brief and your site; you change it by chatting |
| When you know the price | Your software and your time; there is no quote | The tool's subscription or credits | Quoted per order; extra rounds as agreed | Quoted per project, usually after a briefing | The exact credit price of the whole ad, shown with the storyboard before anything is charged |
| Changes | As many as you have time for | You edit it yourself in the tool | By message, within the agreed rounds | Review rounds set in the project | By chat: captions, timing and format re-render at no charge; new media is priced first |
| Languages | Those you can write and voice yourself | Depends on the tool | Depends on the freelancer | Depends on the agency and the budget | 30 ad languages, with the script rewritten for each market |
| Turnaround | However long filming and editing take you | As long as assembling and editing take you | Agreed for each order | Planned for each project | In our test runs: the storyboard in just over a minute, then about 2 to 6.5 minutes to produce a 15 to 30 second ad |
| What you provide | Footage, editing skills and time | Your own assets and some editing | A brief, your files and time for feedback | A brief, meetings and a budget | One sentence and your website link, or a few photos |
| Makes most sense when | You already have footage and enjoy editing | Quick, generic posts where showing your own product matters less | You want a distinctive hand-made style or animation | You need campaign strategy, a large shoot or media buying | Your product is on a website and you want ads that show it, priced before you pay |
Footage in the ad
- Editing it yourself
- What you film or screen-record yourself
- Template and stock-footage tools
- Stock clips and template scenes, plus anything you upload
- A freelancer
- What they film, animate or license, or what you send them
- An agency
- A shoot, animation or licensed footage, as the project plans
- Infera Ad Studio
- Your real website, recorded in a real browser, plus your photos and AI scenes where they help
Who writes the script
- Editing it yourself
- You
- Template and stock-footage tools
- You, sometimes with a writing assistant
- A freelancer
- You or the freelancer, depending on the order
- An agency
- The agency's creative team, from your brief
- Infera Ad Studio
- The agent, from your brief and your site; you change it by chatting
When you know the price
- Editing it yourself
- Your software and your time; there is no quote
- Template and stock-footage tools
- The tool's subscription or credits
- A freelancer
- Quoted per order; extra rounds as agreed
- An agency
- Quoted per project, usually after a briefing
- Infera Ad Studio
- The exact credit price of the whole ad, shown with the storyboard before anything is charged
Changes
- Editing it yourself
- As many as you have time for
- Template and stock-footage tools
- You edit it yourself in the tool
- A freelancer
- By message, within the agreed rounds
- An agency
- Review rounds set in the project
- Infera Ad Studio
- By chat: captions, timing and format re-render at no charge; new media is priced first
Languages
- Editing it yourself
- Those you can write and voice yourself
- Template and stock-footage tools
- Depends on the tool
- A freelancer
- Depends on the freelancer
- An agency
- Depends on the agency and the budget
- Infera Ad Studio
- 30 ad languages, with the script rewritten for each market
Turnaround
- Editing it yourself
- However long filming and editing take you
- Template and stock-footage tools
- As long as assembling and editing take you
- A freelancer
- Agreed for each order
- An agency
- Planned for each project
- Infera Ad Studio
- In our test runs: the storyboard in just over a minute, then about 2 to 6.5 minutes to produce a 15 to 30 second ad
What you provide
- Editing it yourself
- Footage, editing skills and time
- Template and stock-footage tools
- Your own assets and some editing
- A freelancer
- A brief, your files and time for feedback
- An agency
- A brief, meetings and a budget
- Infera Ad Studio
- One sentence and your website link, or a few photos
Makes most sense when
- Editing it yourself
- You already have footage and enjoy editing
- Template and stock-footage tools
- Quick, generic posts where showing your own product matters less
- A freelancer
- You want a distinctive hand-made style or animation
- An agency
- You need campaign strategy, a large shoot or media buying
- Infera Ad Studio
- Your product is on a website and you want ads that show it, priced before you pay
The Infera Ad Studio column describes our product as it works today. The other columns describe each way of working in general; every tool, freelancer and agency is different.
Infera Ad Studio doesn't record pages behind a login, put people on camera or buy media for you. For those, upload your own footage or work with a person.
What you get
Built for the way you work
The footage is your product
Infera Ad Studio records your real website in a real browser and builds the ad around it, so the middle of the ad shows what you actually sell.
The price before the work
The storyboard comes with the exact price of the whole ad in credits. Nothing is charged until you approve, and unused credits come back.
Changes in a conversation
Ask for a new opening, a shorter cut or another format by chatting. Changes that need no new media re-render at no charge.
- ad languages
- 30
- Video formats
- 9:16 · 4:5 · 1:1 · 16:9
- Ad lengths, depending on your plan
- 15 sec – 3 min
- credits charged before you approve the price
- 0
The process
From brief to finished ad in five steps
- 1Describe Your VisionWrite what you want, then add your link or your own photos and videos.
- 2Agent Explores Your ProductThe agent opens your site in a real browser and records your real product.
- 3Review Your Creative StoryboardRead the concepts, script and storyboard, and change anything by chatting.
- 4Approve and GenerateSee the exact price. Nothing paid runs until you approve it.
- 5Download, Improve and ReuseDownload the ad, ask for changes, or get it in other formats and languages.
Get started
How to start, and what you pay
- 1Write your briefOne sentence and your link. You can write it before you have an account.
- 2Create your accountConfirm your email and your account starts with 30 welcome credits.
- 3Approve the exact priceRead the storyboard and its price in credits, then approve. Nothing is charged before that.
What the Free plan includes
- Welcome credits, then top up with credit packs
- Ads up to 30 seconds long
- Small “Made with” tag on videos
- 1 brand
What paid plans add
- Starter$24 a month
- 200 credits every month
- No watermark
- Ads up to 30 seconds long
- 2 more languages per ad
- 1 team member
- Pro$59 a month
- 600 credits every month
- No watermark
- Ads up to 60 seconds long
- 5 more languages per ad
- 3 team members
- Business$179 a month
- 2,000 credits every month
- No watermark
- Ads up to 90 seconds long
- 10 more languages per ad
- 10 team members
Prefer not to subscribe? A credit pack tops up your wallet once, on any plan.
Compare all plansFAQ
Questions and answers
Is an AI video ad as good as one made by a freelancer or an agency?
It depends on the ad. For an ad that shows your product as it is on your website, priced before work starts and ready in many formats and languages, Infera Ad Studio does the job in minutes. For a hand-made style, a large shoot or campaign strategy, a freelancer or an agency brings skills an agent doesn't replace.
Can I use Infera Ad Studio and still work with a freelancer or an agency?
Yes. You can use the agent for product-led ads and new versions in other formats and languages, and keep working with people for concept work and shoots. The finished files are yours to download.
How is the price of an ad worked out?
Each scene is priced in credits from the work it needs, such as research and planning, voice, AI scenes and music, and the storyboard shows the total before you approve. Recording your site and rendering cost nothing.
What can't Infera Ad Studio do that a freelancer or an agency can?
It doesn't put people on camera, record screens behind a login, or plan and buy media. For those, upload your own footage, which is then used in the ad, or work with a person.
How much does an ad cost?
You see the exact price in credits before anything is generated, and nothing is charged until you approve it. Approving reserves that amount: failed steps aren't charged, and credits you don't use go back to your wallet. Credits come with a plan or a one-off credit pack; the pricing page lists both.
Which formats, lengths and languages are available?
Ads are made in 9:16, 4:5, 1:1, 16:9, from 15 sec to 3 min depending on your plan, in 30 ad languages. Captions use each language's own script, and right-to-left languages such as Arabic get right-to-left layouts.
Can I change the ad after it's made?
Yes, by chatting. Changes to captions, timing, pace or format re-render at no charge. Changes that need new media — a new voice, new AI scenes or another language — come back with their price for you to approve first.
Solutions
More ways to use Infera Ad Studio
- Website to video adPaste a URL: the agent records your real pages and builds the ad around them.
- Video ads for small businessOne sentence and your link, the exact price first, and no editing skills needed.
- Video ads for agenciesA brand space per client, approval links clients open without an account, and spend per client.
- AI video ad creatorScript, voice, music, real product footage and the edit, made in one conversation.
- Ecommerce video adsA product link or your whole store in, video ads that show the real product out.
- AI advertising agentHow the agent researches, plans and produces your ad — and where you stay in control.
- AI commercial generatorA concept, script, voiceover, music and a polished cut, centred on your product.
- All solutionsOne agent for every kind of video adSolutions
See your product in an ad
Start with this page's brief and add your link. You'll see the storyboard and its exact price before you pay anything.